Optimizing A2P Messaging with Multi Brand and Campaign Support

This feature introduces robust support for managing multiple A2P (Application-to-Person) brands and campaigns, enhancing your messaging capabilities. This allows better organization and optimization of your sending strategies, making it easier to manage and scale your campaigns effectively.

How-to Steps:

1. Accessing the Trust Centre:

  • Navigate to the Trust Centre section.
  • You will see tabs for listing the brands and campaigns.
  • Trust Centre section with new tabs for brands and campaigns.

2. Upgrading A2P Brand:

  • Go to the Brands tab.
  • Click on the "Upgrade Brand" CTA to change from Sole Prop to Standard/High-volume Standard brands.
  • You can maintain multiple brands for one subaccount.
  • Brands tab with the 'Upgrade Brand' CTA highlighted.

3. Creating Multiple Campaigns:

  • Open the Campaigns tab.
  • Click on the "Create Campaign" CTA to start a new campaign using an approved brand.
  • Specify different use cases for each campaign.
  • Campaigns tab with the 'Create Campaign' CTA highlighted.

4. Linking Phone Numbers:

  • Go to the Manage Numbers page.
  • Link different phone numbers to different campaign use cases.
  • Manage the Numbers page with linked phone numbers.

5. Auto-Submission of A2P Campaigns After Brand Approval

  • Once a brand is approved, the associated A2P campaign is automatically submitted, removing the need for manual action and speeding up the process. This reduces confusion, delays, and manual effort, ensuring a smoother registration experience.

Benefits:

  • Improved Organization: Manage multiple brands and campaigns from a centralized location, making it easier to keep track of your messaging efforts.
  • Scalability: Easily scale your operations by creating multiple campaigns with different use cases under the same brand.
  • Flexibility: Link different phone numbers to specific campaigns, allowing for targeted communication strategies.
  • Simplifies the registration process and reduces manual effort, making the entire campaign submission more efficient.

Pro Tips:

  • Brand Upgradation: Regularly review and upgrade your A2P brands to ensure they meet your messaging needs and regulatory requirements.
  • Campaign Management: Utilize the ability to create multiple campaigns under one brand to segment your audience effectively and tailor your messages.

FAQs

Question: Why can't I create a new campaign?

Answer: Ensure your brand is approved and not older than five days. If it is, you need to manually initiate the campaign submission.

Question: How do I manage phone numbers for different campaigns?

Answer: Use the Manage Numbers page to assign phone numbers to specific campaign use cases, ensuring accurate and efficient message delivery.

Question: How does auto-submission work?

Answer: After your A2P brand is approved, the associated campaign is automatically submitted, eliminating the need for any manual action.

Question: Do I need to take any action to enable this?

Answer: No action is required. The auto-submission process is triggered once your brand approval is completed.

Question: What should I do if my brand approval is older than five days?

Answer: If the brand approval is older than five days, you will need to manually submit the campaign from the Campaigns section.

Question: Can I disable auto-submission if I prefer manual control?

Answer: Auto-submission is applied by default after brand approval. Manual submission is only required in specific cases, such as expired approval windows.

Question: How often should I check my A2P brand status?

Answer: It is recommended to regularly review your brands in the Trust Centre to ensure they still meet your current messaging needs and remain compliant with the latest regulatory requirements.

Question: Can I have more than one A2P brand within a single Mastermind?

Answer: Yes. The system allows you to maintain and manage multiple brands for one Mastermind providing better organization for diverse business needs.