Optimizing A2P Messaging with Multi Brand and Campaign Support

This feature introduces robust support for managing multiple A2P (Application-to-Person) brands and campaigns, enhancing your messaging capabilities. This allows better organization and optimization of your sending strategies, making it easier to manage and scale your campaigns effectively.

How-to Steps:

1. Accessing the Trust Centre:

  • Navigate to the Trust Centre section.
  • You will see tabs for listing the brands and campaigns.
  • Trust Centre section with new tabs for brands and campaigns.

2. Upgrading A2P Brand:

  • Go to the Brands tab.
  • Click on the "Upgrade Brand" CTA to change from Sole Prop to Standard/High-volume Standard brands.
  • You can maintain multiple brands for one subaccount.
  • Brands tab with the 'Upgrade Brand' CTA highlighted.

3. Creating Multiple Campaigns:

  • Open the Campaigns tab.
  • Click on the "Create Campaign" CTA to start a new campaign using an approved brand.
  • Specify different use cases for each campaign.
  • Campaigns tab with the 'Create Campaign' CTA highlighted.

4. Linking Phone Numbers:

  • Go to the Manage Numbers page.
  • Link different phone numbers to different campaign use cases.
  • Manage the Numbers page with linked phone numbers.

5. Auto-Submission of A2P Campaigns After Brand Approval

  • Once a brand is approved, the associated A2P campaign is automatically submitted, removing the need for manual action and speeding up the process. This reduces confusion, delays, and manual effort, ensuring a smoother registration experience.

Benefits:

  • Improved Organization: Manage multiple brands and campaigns from a centralized location, making it easier to keep track of your messaging efforts.
  • Scalability: Easily scale your operations by creating multiple campaigns with different use cases under the same brand.
  • Flexibility: Link different phone numbers to specific campaigns, allowing for targeted communication strategies.
  • Simplifies the registration process and reduces manual effort, making the entire campaign submission more efficient.

Pro Tips:

  • Brand Upgradation: Regularly review and upgrade your A2P brands to ensure they meet your messaging needs and regulatory requirements.
  • Campaign Management: Utilize the ability to create multiple campaigns under one brand to segment your audience effectively and tailor your messages.

FAQ/Use Cases:

Question: Why can't I create a new campaign?

 Ensure your brand is approved and not older than five days. If it is, you need to manually initiate the campaign submission.

Question: How do I manage phone numbers for different campaigns?

Use the Manage Numbers page to assign phone numbers to specific campaign use cases, ensuring accurate and efficient message delivery.

Question: How does auto-submission work?

After your A2P brand is approved, the associated campaign is automatically submitted, eliminating the need for any manual action.

Question: Do I need to take any action to enable this?

No action is required. The auto-submission process is triggered once your brand approval is completed.

Question: What should I do if my brand approval is older than five days?

If the brand approval is older than five days, you will need to manually submit the campaign from the Campaigns section.

Question: Can I disable auto-submission if I prefer manual control?

Auto-submission is applied by default after brand approval. Manual submission is only required in specific cases, such as expired approval windows.

Question: How often should I check my A2P brand status?

It is recommended to regularly review your brands in the Trust Centre to ensure they still meet your current messaging needs and remain compliant with the latest regulatory requirements.