Optimizing A2P Messaging with Multi Brand and Campaign Support

This feature introduces robust support for managing multiple A2P (Application-to-Person) brands and campaigns, enhancing your messaging capabilities. This allows better organization and optimization of your sending strategies, making it easier to manage and scale your campaigns effectively.

How-to Steps:

1. Accessing the Trust Centre:

• Navigate to the Trust Centre section.
• You will see tabs for listing the brands and campaigns.
• Trust Centre section with new tabs for brands and campaigns.

2. Upgrading A2P Brand:

• Go to the Brands tab.
• Click on the "Upgrade Brand" CTA to change from Sole Prop to Standard/High-volume Standard brands.
• You can maintain multiple brands for one subaccount.
• Brands tab with the 'Upgrade Brand' CTA highlighted.

3. Creating Multiple Campaigns:

• Open the Campaigns tab.
• Click on the "Create Campaign" CTA to start a new campaign using an approved brand.
• Specify different use cases for each campaign.
• Campaigns tab with the 'Create Campaign' CTA highlighted.

4. Linking Phone Numbers:

• Go to the Manage Numbers page.
• Link different phone numbers to different campaign use cases.
• Manage the Numbers page with linked phone numbers.

5. Auto-Submission of A2P Campaigns After Brand Approval

• Once a brand is approved, the associated A2P campaign is automatically submitted, removing the need for manual action and speeding up the process. This reduces confusion, delays, and manual effort, ensuring a smoother registration experience.

Benefits:

• Improved Organization: Manage multiple brands and campaigns from a centralized location, making it easier to keep track of your messaging efforts.
• Scalability: Easily scale your operations by creating multiple campaigns with different use cases under the same brand.
• Flexibility: Link different phone numbers to specific campaigns, allowing for targeted communication strategies.
• Simplifies the registration process and reduces manual effort, making the entire campaign submission more efficient.

Pro Tips:

• Brand Upgradation: Regularly review and upgrade your A2P brands to ensure they meet your messaging needs and regulatory requirements.
• Campaign Management: Utilize the ability to create multiple campaigns under one brand to segment your audience effectively and tailor your messages.

FAQ/Use Cases:

• Why can't I create a new campaign?Ensure your brand is approved and not older than five days. If it is, you need to manually initiate the campaign submission.
• How do I manage phone numbers for different campaignsUse the Manage Numbers page to assign phone numbers to specific campaign use cases, ensuring accurate and efficient message delivery.
• Q: How does the auto-submission work?After your A2P brand is approved, the associated campaign is automatically submitted, eliminating the need for any manual action.
• Q: Do I need to take any action to enable this?No action is required. The auto-submission process is triggered once your brand approval is completed.