Delivering Digital Products in E-commerce Stores

Delivering digital products is now easier than ever for online store owners. This feature enables seamless digital product distribution directly to customers’ emails through secure download links. From e-books and music files to video tutorials, store owners can now manage and deliver digital files efficiently, ensuring a smooth and secure process for both themselves and their customers.

Key Features and Benefits

Instant Access for Customers: Customers receive immediate access to digital products after purchase, boosting satisfaction and reducing wait times.
Secure Delivery: Digital files are shared through secure download links accessible via email, protecting customer data.
Streamlined Management for Store Owners: Easily manage and upload digital files from the product settings page, enabling quick setup.
Versatile Product Options: Store owners can create product variants as physical, digital, or both, making it easy to sell a range of formats, like e-books and physical copies.
User-Friendly Access Center: Customers log into the Customer Access Center via OTP to download their digital products, adding an extra layer of security.

How to Use

For Store Owners:

Setting Up a Digital Product:

Go to: Marketing & Sales > Payments > Products and set up your desired product.

Now, Navigate to Payments > Inventory Tab and select the particular product. Under Shipping and Delivery, choose “Digital” as the product type.
Use the Click to Upload option to add the digital files. You can upload up to 10 files (100 MB max per file). For more files, create a ZIP file under 100 MB.

Save after uploading files.

Digital Products Delivery Options

Option 1: Setting Up the delivery of digital products through Email:

Enable the “Order Confirmation Email” toggle in Payments > Settings > Notifications to ensure digital products are delivered via email.

After checkout, an Order Confirmation Email with an “Access Downloads” button will be sent.

Clicking this button directs the customer to the Customer Access Center, where they’ll log in using an OTP sent to their email.

Option 2: Download Button for Digital Products on Thank You Page

Add a download button for digital products directly on the Thank You page, allowing customers to easily access and download their purchases immediately after completing an order.

Go to the store settings, edit the Thank You page, enable the "Download Digital Products" toggle, and customize the button's text and colors. Once done, save and publish the changes.

Please note that a connected domain is required, and the default page must link to a store page for the button to work.

For Customers:

Purchasing and Receiving Your Digital Product:

Customers can browse and select the digital product from the store catalog, add it to their cart, and complete the purchase by proceeding through the checkout process with an available online payment method (excluding COD).

Automated fulfillment of digital products:

Accessing Downloads via Unique URL:

Customers can also access their digital downloads directly via: <storeurl>/store/account/orders (e.g., myawesomestore.com/store/account/orders).

Important Notes

Order Requirements:
Digital product delivery is limited to orders through e-commerce stores.
When a physical product is bought with Cash on Delivery, digital upsell products require payment through alternative online methods.
Payment Methods: Cash on Delivery (COD) is not available for digital products, requiring alternative online payment methods for digital upsell products if paired with physical items.
When a physical product is bought with Cash on Delivery, digital upsell products require payment through alternative online methods.
No Shipping Fees: Digital products incur no shipping fees, although physical items will apply standard rates.
Download Restrictions: Customers can download up to 10 files, with each file limited to 100 MB.
File Downloads: All the files will get downloaded at once as separate files and not as a zipped file
Customer Login Required: Customers must log in to the Customer Access Center to access their downloads.
Automated Fulfilment of Orders: All digital products in an order will be automatically marked as fulfilled, with the fulfillment details left blank.

Use Cases

Offering Digital Upsells: Sellers can provide digital upsells alongside physical products, like an e-book paired with a paperback, to enhance product value.
Selling Virtual Content: Ideal for stores selling courses, tutorials, or music, where instant access enhances customer satisfaction.
Reducing Product Handling: Stores without physical inventory can sell digital-only products, lowering operational costs.

FAQ

1. Can I deliver both digital and physical products in the same order?

Yes, you can offer digital and physical products in a single order, but note that COD is not available for digital items.

2. How secure is the download link sent to customers?

The download link is sent directly to the customer’s email, and customers must log in via OTP to access their files, ensuring secure access.

3. Are there restrictions on file types for digital products?

Supported file types include images, audio, video, documents, and ZIP files. Each file must be under 100 MB.

4. How do customers access their downloads if they lose the email?

Customers can go to <storeurl>/store/account/orders and log in to access their downloads.

5. How do I enable the Download button for digital products?

A: Navigate to Stores, select your store, edit the Thank You page, and enable the "Download Digital Products" toggle in the settings.

6. Will the Download button show for all products?

A: The button will appear for all digital products, redirecting customers to the Customer Access Center.

7. Do I need any special requirements to use the download button feature?

A: Yes, a connected domain and a default page linking to a store page are required for the button to appear at checkout.