What Are HEX Codes?

HEX codes are a simple way to define colors in digital design. They are six-character codes that start with a # symbol, like #FF5733 or #000000. These are shorthand codes which represent the mix of red, green, and blue which compose that color.

For example:

• #FFFFFF is white (maximum red, green, and blue).
• #000000 is black (no red, green, or blue).
• #FF5733 is orange (lots of red, some green, little blue).

The Value of HEX Codes in Branding

HEX codes are essential for maintaining color consistency across websites, apps, and designs. By using exact color codes, you eliminate guesswork and ensure the same result every time.

In a Brand Kit, HEX codes play an important role in keeping your brand's look cohesive. They ensure that your brand colors are accurately represented wherever they appear, reinforcing your visual identity.

How to Use HEX Codes

You can use HEX codes in many ways:

• Funnels & Websites: Add HEX codes directly to your site's code or use our site builder to easily select and apply your colors.
• Design Tools: Tools like Canva or Photoshop let you enter HEX codes to pick the exact color.
• Presentations and Graphics: Use them in slides or social media posts to match your brand.

Quick Tips

• Use Online Tools: Color pickers are a great way to discover and select the perfect HEX codes for your brand. You can utilize this resource for picking your brand colors: Color Picker
• Write Them Down: List your brand’s HEX codes in a safe place so they’re easy to locate when you need them.
• Test Colors: Colors can look different on different types of screens. Check how they appear on phones, tablets, and computers.

HEX codes make it easy to create a consistent look for your brand. By including them in your Brand Kit, you’ll always have the right colors at your fingertips.