How to Set Up and Manage Facebook Ads Manager

How to Set Up and Manage Facebook Ads Manager

The Ad Manager is a powerful tool designed to simplify your advertising efforts and optimize your campaigns. Whether you're looking to generate new leads or drive more traffic to your website, Ad Manager allows for seamless creation and syncing of ads across various platforms. By supporting Facebook Ads, it enables you to effectively reach your audience, track performance, and enhance your overall marketing strategy—all from one centralized platform.

Key Features and Benefits

Seamless Integration with Facebook: Connect your Facebook page and ad account effortlessly, centralizing all campaign activities in one place.
User-Friendly Interface: A simplified, intuitive UI allows for easy ad creation, customization, and review, making it easier to launch successful campaigns.
Comprehensive Controls for Objectives, Placement, and Content: Target your ads accurately by choosing specific objectives, placements, and rich content options.
Conversion Tracking with Facebook Pixel Integration: Gain valuable insights by setting up workflows to track conversions and analyze performance effectively.
Regional Restrictions & New Lead Gen CTA: Saves time by preventing failed submissions and offers more flexibility to engage potential leads.

Locating the Ad Manager within Mastermind

Navigate through the left menu to Marketing & Sales > Email & Social Media > Ad Manager.

In the Connect-Your-Own Meta Business Manager model, you'll link an existing Ad account, which will then be connected with Ad Manager to create and publish ads.

Important: Before you proceed to connect your Facebook account, please review the Permissions Checklist to ensure you have permission to connect the Facebook pages with Ad Manager.

How to Use Ad Manager: A Step-by-Step Guide

1. Connect Your Facebook Page

Access the Ad Manager from the left menu under "Marketing."
If you haven't connected your Facebook page yet, click "Connect Facebook."
Follow the prompts to link your Facebook page and select the ad account you'd like to use.

Once connected, click "Get Started" to create your first campaign.

Create and Manage Your Campaign

Meta has set specific guidelines for creating advertisements, and adhering to these guidelines can lead to a smoother review process and minimize failures. For reference, you can review the policies using the following links:

- Discriminatory Practices

- Fraud and Unacceptable Business Practices

- Meta Policies Overview

3 Steps in Ad Manager

Choose the Objective, Placement, and Content

Objective

The first step in creating a Facebook Ads campaign is selecting a goal that aligns with your business or brand-building needs. The available objectives are Lead Generation or Website Traffic.

Lead Generation: Use the Facebook form integration to collect leads. You can create new forms or utilize existing ones.
Lead Forms: Lead generation utilizes Facebook's native lead forms, allowing users to submit their details without leaving the platform. If you don't have an existing form, you can easily create one from the ad creation screen by selecting "Create Facebook Form." Unlike forms and surveys typically found within Mastermind, these forms are built directly into Facebook, providing a seamless experience for users. This approach can significantly improve conversion rates as it keeps users within the Facebook environment. The form creation process offers pre-built assets, from form types to greetings and questions, which can be tailored to your specific business needs.
Click the Pencil/Edit icon (tooltip: Map Fields / Duplicate Form) beside any form.

If the form is not mapped yet, users can perform the mapping here.

You can also customize the call-to-action buttons, such as "Learn More" or "Shop Now," to align with your campaign objectives.
A "Duplicate Form" button is located at the bottom left of this modal. On clicking it, the view transitions to a copy of the existing lead form with all fields pre-filled. Users can then make edits and create a new lead form seamlessly.

Notes:

This flow supports only Facebook Lead Forms.

Complete field mapping is essential to prevent lead synchronization issues.

The duplicated form retains all original fields, but can be customized before saving.

Website Traffic: Drive visitors directly to a landing page URL.

Special Ad Category

If your ad campaign involves employment, housing, credit, politics, online gaming, or gambling, it falls under the Special Ad Category. Specifying this category during ad creation ensures compliance with local laws and smooth campaign review. The Special Ad Category comes with specific limitations:

Lookalike Audiences: Cannot be created within Facebook but can be uploaded as a custom audience if created externally.
Saved Audiences: Not permitted for ads in the Special Ad Category.
Zip Codes or Postal Codes: Not allowed for targeting. Any location-based targeting requires a minimum 15-mile radius.
Detailed Targeting: Most options, including demographics, behaviors, and interests, are restricted.

Additional restrictions include:

Age: Default is 18-65+, with no option to edit.
Gender: All genders are included by default, and this setting cannot be changed.

Placement

Placements refer to where your ads are displayed. You can choose from:

Automatic Placements: Get optimal results from all default placements based on your allocated budget, helping to control costs efficiently.
Manual Placements: Select specific places to show your ads, allowing you to customize for brand safety and optimization.

Content

Add essential elements for your ad, such as:

Primary Text: Recommended 125 characters.
Media Type: Single or Carousel
Headline: Recommended 40 characters.
Description: Recommended 25 characters.
Rich Media: Images (up to 30MB) or videos (up to 1GB) to enhance your ad.

Preview your ad in different placements on the right side of the interface.

Carousel Ads in Ad Manager

This feature allows users to create visually engaging campaigns by adding up to 10 images or videos, each with unique headlines and descriptions.

During campaign setup, users can select, arrange, and preview each media item, making it easier to customize ad content effectively. To use, access the media section in Ad Content, select "Carousel," upload desired media, and finalize the order and headlines for each item.

Use the preview feature to check how your media appears in various placements, such as Stories and Reels.
Videos can be previewed directly within the editor to ensure proper playback for each slide.

Pro Tip: Add a final slide with a call-to-action to encourage user engagement, such as signing up or purchasing.

2. Budget, Geography, and Optional Settings

Monthly Budget

Set either a daily or lifetime budget for your campaign and specify targeting options like location, interests, gender, and age group. Note that there is an initial $3,500 limit on campaigns, which can increase over time.

For lifetime budgets, select the duration for the campaign (e.g., one week).

The budget can be adjusted by renewing the subscription.

Geography

Campaigns can be tailored to target specific locations or exclude certain areas within a country or state.

Optional Settings

You can further refine your campaign with options for Interest, Gender, Language, and Age Group.

3. Review and Publish the Ad Campaign

During the review stage, verify all details related to aesthetics, media, content, budget, and other settings before going live. After completing these steps, publishing the campaign will prompt you to add card details and initiate the monthly subscription. After publishing, you can analyze performance on the Campaign Dashboard or Reporting tab.

Analyze Performance on Campaign Dashboard or Reporting

Track key performance indicators for Facebook Ads, such as Cost per Click (CPC), Impressions, and Ad Spend.

Ad Campaign Optimization

Ad Manager provides tools to optimize your ad for better results and conversions:

Create a new conversion pixel through Ad Manager > Settings > Conversions to track key actions, like funnel steps or lead events.
Use workflow automation to send server-side data for form/survey submissions, chat widgets, number pools, or any activity you'd like to monitor.
Ensure that the fbclid parameter is included in the URL to successfully send data for Facebook conversions.

FAQs

How do I change the objective of my ad campaign after it is published?
To change the objective, you would need to create a new campaign, as objectives are set at the beginning and are not editable after publishing.
What restrictions should I be aware of under the Special Ad Category?
Special Ad Category ads have limitations on detailed targeting, including restrictions on lookalike audiences, saved audiences, age, and location. Make sure to check local guidelines for compliant advertising.
Can I use my existing Facebook forms when creating a lead generation campaign?
Yes, you can use existing forms or create new ones directly within the Ad Manager interface. These forms are native to Facebook and provide seamless lead collection.
How can I track conversions for my ad campaigns more effectively?
Utilize the conversion pixel option in Ad Manager, set up tracking workflows, and ensure that the fbclid parameter is included in your URLs. This will provide more detailed conversion tracking and help optimize your campaigns.
Can I edit each media item’s headline individually within the Carousel Feature?
Yes, each image or video can have a unique headline and description to better tailor your message.
Does Carousel format work well on mobile devices?
Yes, Carousel ads are optimized for mobile, allowing users to swipe through images and videos smoothly.
Is it possible to reorder images after uploading?
Absolutely, you can easily drag and reorder media to customize the flow of your carousel ad.
Can I preview individual media items within the Carousel Ads?
Yes, both images and videos can be previewed in the editor to ensure they display correctly.
How can I reorder images or videos in the Carousel?
Drag and drop the media items in the desired order during the setup process.
Should I include a call-to-action in my Carousel Ad?
Including a final CTA slide is highly recommended for driving user action, such as sign-ups or purchases
Are Carousel Ads optimized for mobile devices?
Yes. Carousel Ads allow users to swipe through images and videos seamlessly on mobile devices, enhancing engagement.