Ad Manager: Clone a Campaign and Multi-Advertiser Ads

Campaign cloning is a powerful tool that allows you to duplicate existing campaigns quickly and efficiently. This feature is especially beneficial for marketers looking to scale successful campaigns, test different audiences, or replicate ads across multiple regions or platforms. Additionally, the ability to use multi-advertiser ads further enhances the effectiveness of these campaigns by increasing reach and cross-promoting products from various businesses within the same ad space.

In this article, we'll explore how to clone a campaign, how multi-advertiser ads work, and the benefits they bring to your advertising efforts.

Key Features and Benefits

1. Save Time and Effort
   • Quick Duplication: Cloning a campaign eliminates the need to recreate the campaign from scratch. By copying the structure, settings, and creatives, you can launch a new campaign in a fraction of the time.
   • Speed Up Testing: Cloning allows you to rapidly create different versions of your campaign to test new audiences, ad placements, or creatives without needing to manually adjust each setting.
2. Maintain Consistency Across Campaigns
   • Uniformity: By cloning a campaign, you ensure that the structure and settings are preserved. This consistency is crucial when scaling campaigns or running multiple campaigns in parallel.
   • Replicate Success: If a campaign is performing well, cloning allows you to replicate the exact configuration and reach similar levels of success with minimal effort.
3. Easier Campaign Scaling
   • Expand Reach: Cloning is an ideal way to scale a successful campaign. You can copy the original campaign and adjust targeting, budget, or audience to extend its reach without starting over.
   • Multiple Variants for Targeting Different Audiences: Cloning enables you to create variations of your campaign, targeting different audiences or regions while keeping the core elements intact.
4. Leverage Multi-Advertiser Ads
   • Increased Reach: Multi-advertiser ads allow multiple advertisers to showcase their products or services within the same ad space. When a shopper interacts with the ad, a carousel may appear, displaying related products from other businesses. This increases the ad’s visibility and engagement potential.
   • Cross-Promotion: Multi-advertiser ads facilitate cross-promotion between businesses, leading to higher reach and cost efficiency.
   • Cost Efficiency: By sharing ad space, businesses can reduce costs while still maximizing their exposure and engagement with potential customers.
5. Adapt Campaigns for Different Regions or Placements
   • Localize Campaigns: Cloning a campaign allows you to tailor the settings, targeting, and creatives for different regions or platforms. This makes it easier to adapt your campaign to diverse markets without building each campaign from the ground up.

How to Clone a Campaign and Use Multi-Advertiser Ads

1. Select the Campaign to Clone

• Navigate to Marketing on the left > Ad Manager at the top and select the campaign you want to clone. There will be an option to select the campaign and click on the ellipses (three dots) to reveal additional options.

2. Clone the Campaign

• Click on the “Clone” option. This will create an exact duplicate of the original campaign, appearing at the top of the campaign list with "(clone)" added to the campaign name.

3. Adjust Campaign Settings (Optional)

• After cloning, you can modify the campaign’s settings, such as the targeting, budget, or creatives. This is useful if you want to scale the campaign to a different audience or region.

4. Enable Multi-Advertiser Ads

• In the Ad Content section, under the Ad Text & Media section, you will see a checkbox labeled Multi-Advertiser Ads. This box is checked by default, but you can turn it off if you prefer to run a traditional single-advertiser campaign.

5. Save the Campaign

• Once you have made the necessary changes and enabled multi-advertiser ads (if applicable), save your campaign. It is now ready to go live.

6. Monitor and Optimize

• Track the performance of your cloned campaign. By using multi-advertiser ads, you can evaluate the performance of cross-promoted products and see how they affect overall engagement and sales.

When to Use Campaign Cloning

• Scaling a Successful Campaign: If you have a high-performing campaign, cloning it allows you to quickly expand your reach without rebuilding everything from the ground up.
• Testing Different Audiences: Clone the campaign to target different audience segments and see which version performs best.
• Replicating Ads for New Regions or Platforms: Clone the campaign and adjust the settings or creatives to adapt to new regions or platforms.
• Running Recurring Campaigns: If your business runs seasonal promotions or recurring events, cloning campaigns helps you automate the process while maintaining consistency.

Pro Tips

• Start with a High-Performing Campaign: Cloning is most effective when you replicate campaigns that are already successful. This ensures that you’re duplicating a setup that works, increasing the chances of success.
• Test Different Targeting: Use cloning to test variations of your audience targeting. For example, try different geographic locations, demographics, or interests to see which group responds best to your campaign.
• Use Multi-Advertiser Ads Wisely: Multi-advertiser ads are a great tool for increasing exposure and reaching a broader audience. However, they may not be suitable for all campaigns, particularly those where clear brand separation is needed. Ensure that your campaign’s messaging can still be effectively communicated when products from multiple businesses are featured.
• Monitor Results Carefully: When running multi-advertiser ads, track the performance of individual products or services. This will help you assess the effectiveness of cross-promotion and determine if adjustments are needed to optimize the campaign.

FAQ:

1. Can I clone a campaign and keep the same settings?

   Yes, when you clone a campaign, all the settings—such as budget, targeting, and creatives—are duplicated, allowing you to retain the same structure for the new campaign.

2. What happens if I don’t want to use multi-advertiser ads?

   You can disable the multi-advertiser ads feature by unchecking the box in the Ad Content section. This will revert to a traditional single-advertiser format.

3. Is there a limit to how many campaigns I can clone?

   There is typically no hard limit on how many campaigns you can clone, but managing too many campaigns at once can become complex. It’s advisable to track and organize your campaigns effectively to avoid confusion.

4. How do multi-advertiser ads work?

   Multi-advertiser ads allow several businesses to share the same ad space. When a shopper interacts with the ad, a carousel may appear showing products from other advertisers, which are usually related to the original ad. This provides increased visibility and the opportunity for cross-promotion.

5. Can multi-advertiser ads increase campaign reach?

   Yes, multi-advertiser ads are a great way to expand the reach of your campaign. By featuring products from different advertisers in the same space, you increase the chances of attracting new customers while also benefiting from cross-promotion.

6. Can I run traditional single-advertiser campaigns with cloning?

   Yes, you can turn off multi-advertiser ads and run a traditional single-advertiser campaign after cloning.