Listings for Food & HealthCare Add-ons
This article introduces a powerful feature within Listings that allows businesses in the Food and Healthcare sectors to enhance their online presence by unlocking specialized add-ons. These add-ons provide tailored features, industry-specific fields, and access to exclusive publisher networks, enabling entities to present themselves better and connect with their target audiences.
Key Features and Benefits:
1. Eligibility and Upgrade Flow:
Businesses in eligible categories (e.g., Food, Healthcare Facility, or Healthcare Professional) are prompted to upgrade, unlocking specialized fields and publishing options tailored to their industry.
2. Exclusive Publisher Distribution:
- Food Add-On: Distribute your listing to Food-related publishers like MenuPix and OpenTable.
- Healthcare Add-On: Reach health-focused publishers such as DocSpot, RatingsMD, Vitals, WebMD, and WellnessCom.
3. Dynamic Menu Management for Food Listings:
Food entities can manage multiple menus per listing, organize them by sections (e.g., Appetizers, Mains, Desserts), and include detailed information like item names, prices, descriptions, calories, allergens, spice level, and photos.
4. Fields for Food Listings:
- Attire: Indicate dress code (e.g., Business Casual, Formal).
- Accepts Reservations: Yes or No.
- Meals Served: Specify meal types (e.g., Breakfast, Lunch, Dinner).
5. Extended Schema for Healthcare Listings:
Healthcare professionals can display detailed provider information such as NPI, provider bio, office name, headshot, conditions treated, and insurance accepted. Additionally, healthcare facilities can highlight attributes like accepting new patients and admitting hospitals.
How to Use:
1. Upgrade Eligibility:
When your business qualifies for an upgrade, you will receive a prompt. Upon confirming the upgrade, your listing is automatically updated with industry-specific fields and publishing options.
2. Listing Update:
After the upgrade, you can begin editing your listing. You’ll see new sections available based on the add-ons activated. Food entities will have options for menu management, while healthcare listings will feature extended provider and facility information.
3. View & Edit:
In the dashboard, you can see which add-ons are active in your listing card view. New fields and sections are automatically made visible for easy editing.
Why It Matters:
- Industry-Specific Features: The add-ons are tailored to the unique needs of Food and Healthcare businesses, making it easier to present detailed, relevant information to potential customers.
- Enhanced Visibility: These updates improve your local SEO, making your listings more likely to appear in relevant searches and enhancing user engagement.
- User-Controlled Experience: The upgrade path is seamless, with contextual prompts guiding you through the process without the need for additional training or new dashboards.
Pro Tips:
- Stay Updated: Keep your listing information current, particularly for healthcare providers. Adding details like accepting new patients or conditions treated can help increase trust and engagement.
- Utilize Menu Sections: Organize food items into clearly defined sections (e.g., starters, mains, desserts) for better user experience and easier navigation.
- Maximize Publisher Reach: Ensure that your listing is distributed to the most relevant publishers to expand your audience.
FAQ:
Q: How do I qualify for the Food or Healthcare add-ons?
A: Businesses in specific categories will be prompted to upgrade once they meet eligibility criteria, unlocking specialized fields and features.
Q: What fields are available for food listings?
A: Food listings can include sections for attire, reservation options, and meals served, along with detailed menu information like item names, prices, calories, allergens, and spice levels.
Q: How can I manage multiple menus for my food business?
A: You can organize your menus by categories (e.g., Appetizers, Main Courses, Desserts) and manage them directly within your listing, with options to add details for each item.
Q: Can healthcare providers add their qualifications and bio to the listing?
A: Yes, healthcare professionals can include their NPI, full name, office details, headshot, bio, and other relevant attributes to improve their profile.
Q: How do I activate the new add-on features for my listing?
A: Once you qualify, you will receive an upgrade prompt, and upon confirmation, your listing will be automatically updated with the new features specific to your industry
Q: Do I need any technical skills to use these add-ons?
A: No. The upgrade and setup process is entirely guided. Once you accept the prompt, your listing automatically updates with the new fields no coding or external configuration required.