Ad Manager: Modifying a Meta Ad Campaign in Published or Review Status

In the dynamic world of digital advertising, the ability to edit a live campaign is crucial. This functionality allows advertisers to respond to changing market conditions, optimize performance, and update content without disrupting the ongoing ad spend. In this article, we explore the key features and steps involved in editing published or in-review campaigns using a generic Ad Manager, providing practical tips and answering common questions.

Key Features and Benefits

Flexibility and Control

• Edit on the Fly: Adjust various elements like text, media, and targeting while the campaign is live.
• Adapt to Market Changes: Quickly respond to market trends and feedback to maximize campaign effectiveness.
• Optimize Budget: Modify budget allocations based on performance metrics.

Efficiency

• Avoid Campaign Setup Redo: Make necessary changes without starting from scratch.
• Real-Time Updates: Apply edits immediately, allowing for agile marketing adjustments.

How to Use

Editing a Published or In-Review Campaign

1. Access the Campaign: Navigate to the main dashboard of the Ad Manager. You can navigate to that through the Marketing tab
2. Select the Campaign: Identify and select the campaign you wish to edit.

1. Make Edits: Enter the campaign editing interface to modify allowed fields.

Fields Editable in a Live Campaign

• Campaign Name and CTA Buttons
• Lead Generation Forms and Website URLs
• Ad Category, Placements, and Media
• Budget Adjustments and Targeting Options

Fields Not Editable

• Campaign Objective
• Associated Ad Accounts
• Start Dates and Budget Type (from Daily to Lifetime)

Discarding Changes

If unsatisfied with edits, simply navigate away from the edit screen and select the option to discard changes, reverting to the campaign’s original settings.

Publishing Changes

After editing, review changes and select the ‘Publish’ option. The campaign will undergo a quick review before going live with the new settings.

Pro Tips

• Test and Learn: Use editable fields to conduct A/B testing within the campaign to determine which strategies yield the best results.
• Monitor Performance: Regularly check the performance data to guide your editing decisions.
• Stay Updated: Keep abreast of any changes to Ad Manager’s features to fully leverage all available tools.

FAQ

Q1: Can I change the campaign objective once it's live?

No, the campaign objective is fixed once set and cannot be altered during live operation.

Q2: How quickly do changes take effect once published?

Changes usually go live immediately after approval but may vary depending on the review process.

Q3: Is there a limit to how many times I can edit a live campaign?

No specific limit, but frequent changes may lead to review delays and could impact campaign performance.

Q4: Can I revert to the original settings after making edits?

Yes, if you haven't published the changes, you can discard them and revert to the original settings.

Q5: What should I do if my edited campaign fails the review process?

Review the feedback, make necessary adjustments, and resubmit. Common issues often relate to compliance with advertising standards.