Statistics of Ad campaigns in Ad Manager

Welcome to the guide on using the Statistics feature in Ad Manager to monitor, analyze, and optimize your advertising campaigns. This article will help you understand how to use the Statistics tab to track key metrics, evaluate campaign performance, and make data-driven decisions that improve your return on investment (ROI).

Why Monitoring Ad Campaigns is Important

Ad Manager’s Statistics feature enables advertisers to:

Analyze Performance: Track metrics such as clicks, impressions, and conversions to understand how well your campaigns are performing.
Maximize ROI: Measure the success of your ad spend and optimize campaigns to improve results.
Optimize Campaigns: Use detailed insights to adjust your ad strategy, ensuring you reach the right audience at the right time.
Track Audience Engagement: Get real-time insights into who is engaging with your ads and how.
Budget Optimization: Allocate resources more effectively based on data-driven insights.

1. What Are the Benefits of Having Statistics for Ad Campaigns in Ad Manager?

The Statistics feature provides an easy way to monitor all your published and paused ad campaigns. It allows advertisers to:

Track Performance: Easily monitor important metrics like clicks, conversions, and ROI.
Measure Audience Engagement: Understand how your audience interacts with your ads.
Optimize Budget: Analyze cost-per-click (CPC), cost-per-lead (CPL), and return on ad spend (ROAS) to adjust spending.
Compare Campaigns: Identify which campaigns are performing best and why.

2. Where is the Statistics Section Present in Ad Manager?

To access the Statistics section:

Navigate to the Ad Manager home screen.
On the home screen, you’ll see two tabs: Campaigns (default) and Statistics.
Click on the Statistics tab to view key metrics for all campaigns, both published and paused.

3. How to Check the Overall Performance of All Ad Campaigns

Click on the Statistics tab to see an overview of all campaigns.
You will find a Performance Analytics and Conversion Summary section.
The statistics are displayed in a table format, showing key metrics for each campaign.

Customization Options:

Custom Columns: Choose which metrics to display by selecting the desired columns in the table.
Date Filter: Apply a date range filter to view stats for a specific period.
Page Filter: Select a specific page to filter the campaigns displayed by the page they belong to.

4. How to See the Statistics of an Individual Campaign

On the Statistics tab, locate the table showing campaign performance details.
Click on the campaign name to see individual metrics specific to that campaign, including clicks, ROI, CPC, CTR, and more.
The data is displayed in a customizable table, allowing you to select which columns (metrics) to view.
You can also apply a Date Filter to view the stats for that campaign over a defined period.

5. How to See and Save the Leads and Sales Details of My Campaigns

In the statistics table, if the leads or sales for any campaign are greater than zero, you will see an icon next to the respective number.
Click on the leads or sales icon to view detailed information on leads and opportunities closed.
A modal window will open, showing all relevant details.
You can export the leads and sales data as a .csv file by clicking on the Export button.

6. What Metrics Are Shown in the Table?

The campaign performance metrics shown in the table include:

Clicks: Number of times users clicked on your ad.
Revenue: Income generated from the campaign.
ROI: Percentage return on ad spend.
CPC: Average cost per click.
CTR: Percentage of users who clicked on the ad after seeing it.
Sales: Total number of sales made through the campaign.
CPS: Cost per sale.
Leads: Number of potential customers generated.
CPL: Cost per lead.
Impressions: Number of times your ad was displayed.
Spend: Total money spent on the campaign.
Reach: Shows the number of distinct users who viewed your ad at least once.
Frequency: Represents the average number of times your ad was shown to each unique user (calculated as Impressions divided by Reach).

7. How to see and save the Leads and Sales details of my campaigns?

The Ad Manager Statistics section offers enhanced visibility into Leads and Sales details for your ad campaigns.

You can easily track lead and sales performance by clicking the respective icons, which opens detailed insights into "Leads" and "Opportunities Closed." Additionally, users can export this data, along with overall campaign metrics, as a CSV file for easier reporting and analysis.

Click on the lead or sales icon, and export the data if needed.

8. Engagement and Sales Campaign Statistics

Ad Manager includes performance data for Sales and Engagement campaigns. This allows users to view important outcome metrics, such as the number of people starting conversations or clicking links, directly from the Ad Manager. The integration of engagement and sales metrics in the same statistics view enables better performance comparisons and informed optimization decisions.

You can see detailed campaign performance, including metrics under the "Results" column.

FAQs

1. How do I filter statistics by date?

Go to the Statistics tab, select the Date Filter, and choose your desired date range.

2. Can I customize which metrics are displayed in the table?

Yes, you can customize the table by selecting the columns you want to display. Uncheck any columns that are not relevant.

3. How do I view details for individual leads and sales?

Click on the leads or sales icon in the statistics table to view detailed information.

4. How do I export campaign data?

You can export data for any campaign or all campaigns by clicking on the Export button next to the table.

5. Can I view stats for paused campaigns?

Yes, both published and paused campaigns are visible in the Statistics tab.

6. Does the Statistics section update in real time?

Yes. Ad Manager continuously updates your campaign statistics to provide real-time performance insights, ensuring you can make informed adjustments to maximize ROI.