Split Testing in Email Campaigns

A/B Testing In Email Campaigns allows you to test up to 6 different versions of an email!

To use A/B testing for Email Campaigns:

• Go to Marketing > Emails > Email Campaign
• Create a new email campaign and click the A/B Testing tab and enable the toggle

• Choose whether you'd like to split-test the Email subject line or the Email content

• 2. Set the A/B Test Duration time (after this amount of time, the winning version will be sent to the rest of the contacts)

• Set the number of variations you want to test
• Set the Test Size Distribution to decide what percentage of contacts will receive different variations. You can also leave the slider at 50%.
• Set the subject variations using AI or manually
• Note - A minimum of 10 contacts are needed for each variation (creating 4 emails to split the test would require 40 contacts, 10 for each test).

• Choose whether the Winning Criteria will be Unique Open Rate or Unique Click Rate

• Set the Delivery method (Send Now or Schedule the Campaign) Note - A/B test campaigns will currently not work for batch schedule or RSS schedule.
• Once the email campaigns are sent out, you can check the enhanced statistics and reports of variations and overall email campaigns.