Optimal Image and Video File Sizes and Dimensions for the Social Planner

When creating social media posts and marketing campaigns, it is important to understand the image and video formats and sizes to ensure you are maximizing your use of Mastermind. Below are some details on the optimal sizes for sharing images on social media.


NOTE: Multimedia format is defined as posting image(s) and video(s) together in a single post. 

Here are the best sizes for sharing images on social media:

VIDEOS




Format Maximum File Size Duration Aspect Ratio No. of Video MultiMedia
Facebook Pages  MP4  MOV 1 GB 1 sec - 20 mins Between 16:9 and 9:16 1 Video Not Allowed

Instagram

Business Profile

MP4 MOV 100 MB 3 sec - 60 sec Between 4:5 and 16:9 10 Video(s) Multimedia format is allowed for carousal- can add image(s) and video(s) together
Linkedin Profile and Pages MP4  MOV 200 MB 3 sec - 30 mins Between 1:2.4 and 2.4:1 1 Video Not Allowed
Twitter MP4  MOV

512 MB

0.5 sec - 140 sec Between 1:3 and 3:1 1 Video

Not Allowed



Tiktok MP4  50 MB 3sec - 60 sec 540 pixel resolution 1 Video Not Allowed
GMB - - - - - Not Allowed
Pinterest

MOV

MP4

WEBP

1 GB 4 sec - 5 minutes

9:16 (full-bleed videos), 1:2, 2:3, 3:4, 4:5, or 1:1

Video Encoding: H.264 or H.265 

1 Video Not Allowed

IMAGES


Platform Format Maximum File Size Aspect Ratio No. of Images MultiMedia 





Facebook Pages PNG JPG GIF 10MB

Recommended - need to keep the Width*Height - 1280 x1080





Minimum 

600 x 315 pixels

Unlimited Image(s) - Recommend to post 10 Image(s) or less Not Allowed





Instagram

Business Profile

PNG JPG  8MB

Square, or between 1.91:1 and 4:5

Landscape: 1080 x 566 pixels

Portrait: 1080 x 1350 pixels

Square: 1080 x 1080 pixels

10 Image(s) Multimedia format is allowed for carousal- can add image(s) and video(s) together.





Linkedin Profile and Pages PNG JPG GIF 8MB 

Maximum

6012 pixels x 6012 pixels

9 Image(s) Not Allowed





Twitter PNG JPG GIF 5MB

Recommended - need to keep the Width*Height - 1280 x1080

4 Image(s) Not Allowed





Tiktok - - - -







GMB PNG JPG  10MB Must be greater than Width*Height - 250*250  1 Image Not Allowed





Pinterest PNG JPG 10MB - 1 Image Not Allowed





Community JPG, PNG, SVG, GIF 10 MB - 10 including videos Yes





1. Instagram Story

  • Image Format-JPEG
  • Image size-8MB
  • Count-10 image(s) or video(s)
  • Video Format-MOV/MP4
  • Video Size-100MB
  • Video Duration- min 3sec max 30 sec
  • Video width-1920 px

2. Instagram Reels

  • Video Format-MOV/MP4
  • Video Size-1GB
  • Video Duration- min 3 sec max 15 Minutes
  • Video width-1920 px
  • Video Thumbnail format- all
  • Video Thumbnail size-8MB

3. Facebook Reels 

  • Video Format-MOV/MP4/webM
  • Video Size-1GB
  • Video Duration- min 3 sec max 90 sec
  • Video width-1080 * 1920 pixels (recommended)

    Minimum is 540 x 960 pixels

  • Video Thumbnail format- Thumbnail support is not available for Facebook Reels
  • Aspect Ratio - 9:16

4. Facebook Story: For Facebook Stories, users can add a single image or video with these requirements:

  • Image Format:  JPEG, PNG, or GIF format
  • Image Size: Maximum 4 MB
  • Video Format: Supports all formats
  • Video Size: 1 GB
  • Video Duration: Minimum 3 sec | Maximum 90 sec
  • Video width: Minimum Resolution of 540 x 960 px.

Facebook Stories do not support thumbnails or OG Meta Tags.




Note:

Various sizes and types of images work for different things. Two ‘go-to’ sizes are:

  • Horizontal (landscape): 1,024 pixel X 512 pixel
  • Vertical (portrait): 800 pixel x 1,200 pixel

Content-Length 



Content Length
Pinterest 500 character and title 100 character
Facebook Pages  62000 character

Instagram

Business Profile


Reel 


Story

2200 character


2200 character


0 character

Linkedin Profile and Pages 3000 character
Twitter 280 character

Tiktok Personal


Tiktok Business

150 character


2200 character

GMB 1500 character

Current Rate Limits based on platforms per active user:

  • Google - 300/min
  • Facebook - 200/hr
  • Instagram - 200/hr
  • TikTok - 15/day
  • Twitter - 100/hr
  • LinkedIn - 150/day
  • Pinterest - 100 pins/min

OG Meta Tag is available on all platforms except Instagram, Tiktok, and Youtube.


Note:

Effective December 4, 2024, our integration with X (formerly Twitter) has been discontinued. Consequently, it is no longer possible to create, schedule, or directly post to X using the Social Planner.


FAQ: Social Media Image and Video Formats

1. What is the optimal video format and maximum file size for Facebook Pages and Groups?

  • Format: MP4, MOV
  • Maximum File Size: 1 GB

2. What are the image size recommendations for Instagram Business Profiles?

  • Format: PNG, JPG
  • Maximum File Size: 8 MB
  • Recommended Sizes:
    • Landscape: 1080 x 566 pixels
    • Portrait: 1080 x 1350 pixels
    • Square: 1080 x 1080 pixels

3. How many images can I upload in a single post on Twitter?

  • Format: PNG, JPG, GIF
  • Maximum File Size: 5 MB
  • Number of Images: Up to 4 images

4. What are the requirements for video uploads on TikTok?

  • Format: MP4
  • Maximum File Size: 50 MB
  • Video Duration: 3 sec - 60 sec
  • Resolution: 540 pixels

5. What is the content length limit for a Facebook Page post?

  • Character Limit: 62,000 characters

Still need help? Contact Us Contact Us