A2P 10DLC Campaign Vetting Changes
Due to an industry change that's looking to improve and reduce spam, fraud, and unwanted messaging and protect SMS as a trusted communications channel in the U.S., every messaging provider who services A2P Campaigns must conduct this vetting.
Starting January 26, 2023, all new US A2P 10 DLC Campaign registrations (Standard, Low volume standard, and the soon-to-be-released Sole Proprietor 2.0) will be subject to a manual vetting process and be charged a one-time $15.75 campaign verification fee at the time of registration.
Note: We are collecting the campaign verification fee and will pass it along to our telecommunications partners without markup. We do not directly levy the cost.
You can see the existing and new registration fees in the table below.
Things to note:
- A newly submitted Campaign will be put in a “Pending” state until it has been vetted and approved in the manual vetting process. Customers can only send compliant messages on the A2P route once the Campaign is fully approved
- In case your campaign fails to vet, the $15.75 Campaign vetting fee is non-refundable. Telephony System is working on an expedited pre-screening process to catch issues before the Campaign is sent for external vetting
- Only new Campaigns are affected by this change
- Recurring fees remain the same and are based on the campaign use case
- If your campaigns are rejected, contact your admin so they can review this
- To help ensure your Campaigns are approved in this vetting process, please check our article “A2P 10DLC best practices.”
Please note: Toll-free messaging remains an attractive alternative option to A2P 10DLC.
FAQ
1. What is the new manual vetting process for A2P 10DLC Campaigns?
Starting January 26, 2023, all new US A2P 10DLC Campaign registrations will undergo a manual vetting process to improve messaging security. This process includes a one-time $15.75 verification fee, which will be passed on to telecommunications partners.
2. What happens if my A2P 10DLC Campaign fails the vetting process?
If your campaign fails the vetting process, the $15.75 fee is non-refundable. Ensure your campaign meets compliance requirements to avoid rejection.
3. Are there any changes to the fees for existing campaigns?
No, this change affects only new A2P 10DLC Campaigns. Existing campaigns and their recurring fees remain unchanged.
4. What should I do if my new campaign is pending or rejected?
If your campaign is pending or rejected, contact your admin for review. Additionally, consider using toll-free messaging as an alternative if your campaign is not approved.