Setting a Dedicated Google or Yahoo Sending Email Domain
Starting in 2024, Google and Yahoo have new requirements for their Email Domain This will help improve deliverability, avoid ending up on spam, and increase your credibility and sender reputation.
Key Factors To Consider
- You must have a dedicated sending domain
- It is not recommended to use your root domain, we recommend using a subdomain. Example: website.com (root) vs communication.website.com (subdomain)
- Do Not use: Do-Not-Reply.yourdomain.com, lc.yourdomain.com, mg.yourdomain.com, email.yourdomain.com, or mail.yourdomain.com. These generic subdomain prefixes will cause deliverability issues
- Examples of unique subdomains: communication.yourdomain.com, support.yourdomain.com, eric.yourdomain.com
Adding the Sending Domain
- Click on Settings, then Email Services
- Next to your SMTP, click on Dedicated Domain and IP
- Click on Add Domain
- Add your domain name (below is an example) and click on Add and Verify
- This will start retrieving your DNS records
- You will see 5 records (2 TXT, 1 CNAME, and 2 MX). Copy the records to your DNS manager.
- Click on Verify
Adding the Required Records Using CloudFlare
After you’ve added the 5 required records, you’ll need to add a DMARC record. Follow the below steps:
- Inside the domain's DNS Records (we recommend managing them on CloudFlare) add a new record with the following information:
| Type | TXT |
| Name | _dmarc |
| Content | v=DMARC1; p=none; rua=mailto:clientemail@theirdomain.com (replace with the desired email that will get the reports) |
- Save and verify
Below is an example of what part to replace with your own sending domain email:
Adding the Required Records Using GoDaddy
If you are using GoDaddy, then, when making the TXT record, if you use a subdomain as your sending domain (which is recommended), you need to include the prefix of the subdomain on the Name of the record.
| Type | TXT |
| Name | - If using the root domain (not recommended): _dmarc. - If using a subdomain (recommended): _dmarc.subdomainprefix (replace with set subdomain prefix, if reply.yourdomain.com was used, use _dmarc.reply) |
| Content | v=DMARC1; p=none; rua=mailto:youremail@yourdomain.com (replace with the desired email that will get the reports) |
Note: Google recommends gradually changing DMARC policy over time to be more restrictive. Remember, if you're a bulk sender, you must transition to a branded sending domain by February 2024. Avoid pretending to be Gmail in the "From" headers of your emails.