Workflow Actions: Add to Google Adwords

The Add to Google Adwords Workflow Action allows you to fire a conversion event in Google Ads within a workflow. In order for this Action to work you will need to have your Google Ads account set up and connected to the system.

This article will assume that you have already set up your Google Ads conversions in your account. For a detailed overview of how to set up Google Ads, see our article, “Using the Conversion List for Google Ads with Triggers and Workflows”

Step 1: Start a new workflow or edit an existing one

Step 2: Set up applicable Workflow Trigger(s). We have multiple articles available to explain the setup of each of the Workflow Triggers. Feel free to review our articles on these for more information on setting these up.

Pro Tip: You can use any Workflow Triggers to trigger the Add to Google Adwords action or you can leave this workflow without any triggers.

Step 3: Setting up the Add to Google Adwords Action

Click on the “+” symbol below the trigger to add an action.

Under Actions, select Add to Google Adwords in the CRM section of the Actions Menu or use the search feature. Upon selection, the Action setup menu will appear
(Optional) You can change the workflow builder display name of this action using the textbox below Action Name. Note that this will only affect the display name within the workflow builder and has no other impact on the content or functionality of this Workflow Action.
Under Conversion select which conversion event you want this action to fire for your Google Ads.
Press Save in the bottom right corner of the Action setup menu

Step 4: Press Save in the top right corner of your browser to save the workflow

If your Workflow is ready to be enabled, make sure the toggle switch under Save is set to Publish
Be sure to test your Workflow to make sure it is set up correctly using the Test Workflow button next to the Publish toggle switch.
- For an in-depth overview of Workflow Testing see our article, “Using the Testing Features in Workflows”

Now your Workflow is set up and ready to go with the Add to Google Adwords Workflow Action!