Social Media Co-Pilot

Please note the Social Media Co-Pilot is only available to those on the $997 per year or the $97 per month Business System plan subscriptions.

The Social Media Co-Pilot is your all-in-one assistant inside Mastermind that turns your website or business info into ready-to-post, strategic content. Whether you're a business owner, marketer, or agency, this tool delivers not just content, but a complete strategy and calendar to help you stay consistent.

Step 1: Choose Your Role and Your Goals

Once inside the Social Media Co-Pilot tab, you’ll begin by selecting the role that best describes you:

Business Owner / Marketer / Social Media Manager – for your own products or services
Agency / Freelancer – if you manage content for others
There’s no wrong choice. Simply select the one that best matches your current role.

Set Your Social Media Goals
- You’ll be prompted to choose up to 3 goals that guide your content strategy. Common goals include:
  - Increasing web traffic
  - Growing your online community
  - Generating word-of-mouth referrals
  - There are over 20 goals to choose from. The system tailors your plan based on these selections.

Step 2: Enter Your Website

Add your business website and click Submit
The Co-Pilot will scan your content and begin generating ideas based on your products, services, and value propositions.

Once it’s done click on Learn My Business

If you don’t have a website, click ‘I Don’t Have A Website.’ You’ll then be able to manually enter your business description

Step 3: Business Details

Verify your Business Details
- Name of your business
- Business Description
- What problem does your business solve?
Edit your information to make your details more specific for content-rich posts

Step 4: Where do you want to post?

Select where you want your content to shine
Select the platforms where you want your content to be published. You can pick one or all of them.
- Instagram, Facebook, LinkedIn
- TikTok and YouTube - Coming Soon!
Once they are selected click, Next

Step 5: Brand Identity

Set the visual and tonal identity of your brand by uploading your logo, brand colors, and choosing a brand tone and audience reach
Media Restrictions: Size 15 MB Formats JPG, JPEG, PNG, GIF, SVG, WEBP

Brand Tone - Choose a tone and writing style that matches your brand personality. Whether you’re formal, casual, empowering, or quirky—the Co-Pilot adapts.
Audience Reach - Choose your audience reach whether it’s local, global or both

Step 6: Optimize Future Content

Optimize your content feed with your media. Upload more assets to have a bigger variety of content items.
Social Media Co-Pilot will pull assets from your website automatically
Upload additional media manually to generate richer, more dynamic posts.
Media Restrictions: Size 15 MB Formats JPG, JPEG, PNG, GIF, SVG, WEBP, MP4, MOV, M4V, WEBM, MP3, WAV, AAC
Final step click on Set Up Account

Step 7: Welcome to M Studio!

Watch and enjoy the M Studio video while your posts are being created. It provides you more insight to the power of the system.

Social Media Co-Pilot: M Studio Dashboard

Explore Section

The Explore tab is your go-to destination for discovering ready-to-use social media content that's tailored to your strategy and business goals. It's designed to help you publish faster by giving you access to a curated feed of posts that align with your brand, audience, and content plan.

Content Filters
- Use these to sort content by platform: TikTok, Instagram, YouTube, Facebook, or LinkedIn.
- There's also a “Saved” tab to access content you’ve favorited for later.

Content Block
- Each content block includes:
  - Platform Type (e.g., Instagram Carousel or Story)
  - Post Title and a brief description
  - Visual preview of the content
  - Three primary action buttons:
    - Smart Schedule: Automatically adds the post to your ideal time slot based on your planner.
    - Post Now: Instantly publishes the content to the selected platform.
    - Download Icon: Save the post media to your device if you'd like to use it outside the platform.

Content Card
- Each content card allows you to alter the description
- Note: You cannot edit AI-generated images at this time.
Smart Scheduling
- Recommend the best time slots based on when your audience is most active.
- These times are calculated using platform engagement data to give your post the best reach possible.
- When the post is ready, click on Approve Schedule
Creating More Content Posts
- Scroll to the bottom of the Explore page
- Click on Want More Content?
- A box will appear on the top of the page asking, How can we make the next content even better for you?
- Select one of the conversation starters or click on Other to fill out the text box.
- Once you’re done click on Generate New Content.

Planner

The Planner is your centralized content calendar inside the Social Media Co-Pilot. It gives you a clear, hour-by-hour view of your entire week’s content strategy across multiple platforms—all in one place.
Weekly Content Calendar
- The planner is organized by time of day on the vertical axis and days of the week horizontally (layout may vary based on your screen view).
- Each block represents a scheduled post or story on a particular platform.
- 🟦 Facebook, 🟪 Instagram, 🟦 LinkedIn — all color-coded for easy scanning.

Example Posts Shown in Image:

9:00 AM – Facebook Posts, Instagram Posts, LinkedIn Posts
11:00 AM – Instagram Posts, LinkedIn Posts, Instagram Reels
2:00 PM – Instagram Stories, LinkedIn Polls
5:00 PM – Facebook Stories

Analytics

Coming Soon!

Media Library

View all Uploaded, Website, Stock, and AI Generated images
Add additional media such as images, GIFs and Videos
Media Restrictions: Size 15 MB Formats JPG, JPEG, PNG, GIF, SVG, WEBP, MP4, MOV, M4V, WEBM, MP3, WAV, AAC

Integrations

Choose Instagram, Facebook, LinkedIn, YouTube or Tiktok
Click on Connect and a pop up window will appear
Continue to that platform and follow the steps

Brand Settings

Description

Website: Displays the website you initially provided during setup.
- Note: To update your website address, you'll need to reset your account. This action will erase all saved information and start the setup process from scratch.
Business Name: Ensure it reflects your brand accurately
Business Description: Summarize what your business offers
Problem You Solve: Clearly define the primary challenge your business addresses.
Make any updates necessary to ensure your brand is positioned clearly and consistently across your content.

Identity

Use this section to review and update your core brand identity:
- Logos: Update your current logo if needed
- Brand Colors: Ensure it reflects your brand accurately
- Brand Tone: Choose the correct tone for your brand
- Audience Reach: Clearly define your reach as Local, Global or both

Reset My Account

Selecting “Reset My Account” will erase all existing information and return your settings to default. Warning: This action is permanent and cannot be undone.

Strategy

Using an AI goal-aligned content plan it will provide platform-specific strategies, posting frequency, optimal times, and content themes.
You can switch between content strategies for: Instagram, Facebook, LinkedIn
Each tab contains platform-specific guidance on content frequency and scheduling.

Goals

Review recommended goals that it will generate
Sample Goals:
- Expand Online Community
- Promote Health and Wellness Tips
- Highlight Success Stories or Case Studies

Target Audience

Demographics - These describe the basic characteristics of your ideal audience:
- Interests
- Values
- Lifestyle
Psychographics - These go deeper into mindset and behaviors:
- Interests
- Values
- Lifestyle
- Challenges
This data informs the type of content that will resonate most and drive engagement.

Content Pillars

The Co-Pilot will recommend up to five key pillars—each designed to serve your goals and audience needs:
Example pillars.include, but are not limited to:
- Educational/Informative Content: Provides practical insights and useful knowledge.
- Inspirational/Motivational Content: Inspires and motivates your audience to take action toward self-improvement.
- Customer Success Stories:Highlights real transformations and testimonials, reinforcing trust and credibility.
- Problem-Solving Content: Delivers actionable solutions to common struggles your audience faces
- Tips and Quick Wins: Practical tips that can be implemented immediately by your audience

Content Keywords

Provides hashtags to summarize your brand’s voice and help categorize your content.
Keywords can be used in posts to boost discoverability and keep your messaging aligned.

FAQs:

→ Website Content Not Pulling

Sometimes websites don’t have enough information to pull details automatically. Please click ‘I don’t have a website’ and manually enter your business name and a short description instead.

→ Content Strategy Delayed

It can take a few minutes to generate the content strategy, especially if the Social Media Co-Pilot is analyzing the site. Try refreshing the page, and follow-up with us if nothing appears after 5 minutes or so!

→Pre-Generated Post Confusion

All the content you see on the Explore page is tailored to your business, using your brand tone and visuals when possible. You can post these as-is or schedule them in the Planner.

→ Why is Media Missing from My Content?

If your website didn’t have media or upload assets, Social Media Co-Pilot uses high-quality stock visuals instead. You can upload your own media anytime for a more personalized look.

→ Running into an issue?

Please try clearing your cache and cookies entirely from your browser at this time and try signing back into your Mastermind Account once more, to see if this helps resolve the matter. If it does not, please reach out to our Customer Support team - support@mastermind.com