Reporting: Audit Reports

The Marketing Audit is a comprehensive diagnostic tool designed to provide an in-depth analysis of your business's (or sub-account's) overall performance. By evaluating key marketing and operational areas, this audit helps you uncover growth opportunities, identify strengths and weaknesses, and position your agency as a powerful partner to your clients.


Key Features and Benefits

Measure Business Health at a Glance

  • Get an at-a-glance snapshot of your business’s performance across several essential marketing and operational metrics, helping you quickly identify areas for improvement.

Reinforce Company Value

  • Provide clients with clear insights into their business health and show how your Business is driving growth and improvements in their marketing efforts.

Boost Visibility into Key Metrics

  • Access detailed insights to guide decision-making, optimize business performance, and enhance client satisfaction.

What Does the Audit Include?

The Marketing Audit provides a thorough analysis of various aspects of your business's online presence. Here’s what it covers:

  1. Google Business Profile Audit
    • Evaluate how complete and optimized your Google Business Profile (GBP) is, ensuring it’s providing the best first impression to your potential customers.
  2. Website Performance Audit
    • Analyze critical performance factors like site speed, responsiveness, SEO-friendliness, and overall user experience to ensure a seamless customer journey.
  3. Local SEO Heatmap
    • Visualize your local visibility based on search terms and geographic location to identify opportunities for improving your local search rankings.
  4. Listings Analysis
    • Check that your business information is consistent and accurate across all platforms where it appears, preventing misinformation that could affect credibility.
  5. Online Reviews Audit
    • Measure the quantity, quality, and response patterns of your online reviews, helping you understand your business reputation and identify areas for improvement.
  6. Business Detail Accuracy Check
    • Review essential business information, such as name, address, and phone number, to ensure it’s accurate and consistent across all digital channels.

How to Generate the Marketing Audit Report

Generating the Marketing Audit report is simple and can be done in just a few steps:

1. Go to: Account > Reporting > Audit Report

2. Click: ‘Generate Report Now’ – Wait a few moments as the report is auto-generated.

Once generated, sub-account admins will receive an email notification confirming the report’s availability.

Note: If the report isn't being generated, make sure your location’s profile details include the correct Google Place ID URL under social links. If no Place ID is found, the system will try retrieving it from GBP integrations, but if it's still unavailable, the report won't be generated.

Competitive Analysis in the Marketing Audit

The Marketing Audit also features an AI-powered competitor Analysis to help you understand how your business compares to others in your market. This valuable insight allows you to fine-tune your strategy and remain competitive.

How to Add Competitors and Generate the Report

1. Navigate to the “Compare Reports” tab after your Marketing Audit has been generated.

2. Add up to 3 competitor businesses by entering their details.

3. Click “Compare Reports” to initiate the AI-driven competitor analysis and generate insights for side-by-side comparisons.

What Does the Competitor Analysis Include?

The competitor analysis focuses on two essential areas:

  1. Listings Comparison
    • Compare your business’s listings accuracy, completeness, and optimization against your competitors to see where you stand.
  2. Online Reputation (Reviews) Comparison
    • Compare the volume, sentiment, and engagement strategies of reviews between your business and competitors, helping you identify strengths and areas where you can improve your online reputation.

Note: The competitor analysis is based on publicly available listings and reviews, so make sure your business’s data is up to date and accurate.

Pro Tip

To stay ahead of your competitors and track your progress, run the Marketing Audit at least once a month. Regular audits will help you monitor your performance, identify new opportunities, and keep your business on the path to success.


FAQ

  1. How often should I run the Marketing Audit?
    • It's recommended to run the Marketing Audit monthly to keep track of progress and uncover new opportunities for growth.
  2. Can I compare my business against multiple competitors?
    • Yes, you can add up to three competitors to compare against your business. For fresh insights, you can update your competitors anytime by entering new details.
  3. Do I need a Google Business Profile to use the Marketing Audit?
    • Yes, having a Google Business Profile is essential for generating the report, as some elements, like the Google Business Profile Audit and Local SEO Heatmap, rely on the GBP data.
  4. Is the Competitive Analysis available for all businesses?
    • The Competitive Analysis feature is available for businesses that have generated a Marketing Audit report. You can add competitors and generate the comparison report after your initial audit is completed.
  5. Can I export the Marketing Audit report?
    • Yes, the Marketing Audit report can be downloaded and exported for further review or client presentation.

Still need help? Contact Us Contact Us