Ad Manager: How to Create a Customer List Custom Audience

Creating and managing customer list custom audiences is a crucial aspect of optimizing your advertising campaigns. By leveraging custom audiences, businesses can target the most relevant individuals based on specific customer data. This guide explains how to create a customer list custom audience using smart lists or CSV file uploads.

Key Features & Benefits:

• Flexible Audience Management: Allows the creation of custom audiences using static or dynamic updates, offering greater flexibility for targeting.
• Targeted Campaigns: Dynamic audiences are updated automatically, ensuring campaigns always reflect the most current data.
• Improved Control: Static audiences remain consistent, ideal for controlled tests and compliance.

• Simple Setup: Easy integration with existing smart lists and the ability to upload customer lists via CSV files for seamless audience creation.

  
  

How to Create a Customer List Custom Audience:

1. Navigate to Audience Creation:
   • Start by clicking on the ‘Create a Custom Audience’ or ‘Create new audience > Custom Audience’ button within the Ads manager settings tab:

Select Your Source:

• In the modal dialog that appears, choose Customer List as the source for your custom audience.
• Click Next to proceed to the next step of the process.

Choose Your Audience Type:

• You can select CSV Upload or Use Smart Lists to create your custom audience.
• CSV Upload: Upload a customer list in CSV format, adhering to the formatting guidelines for optimal results.

• Smart Lists: Select one or multiple pre-existing smart lists from the dropdown. These lists must be created in the contacts section of your account.

Add Audience Details:

• Once you’ve selected your audience type, give your audience a name and description for easier identification.
• You’ll also have the option to select whether you want the audience to be static (includes only the contacts at the time of creation) or dynamic (automatically updated with any changes to the smart list).

1. Create the Audience:
   • After filling in all the details, click on the ‘Create Audience’ button to finalize the creation of your customer list custom audience.
2. Review and Use:
   • After successfully creating your custom audience, it will appear in the Retargeting Audience dropdown list and the audience list under the audiences tab.

• You can now view a summary of an existing audience, which clearly indicates whether it is static or dynamic.

• You can now use the audience to create targeted campaigns once the status is marked as Ready.

Pro Tips:

• Always Validate Your CSV File: Make sure your CSV file follows the provided formatting guidelines to avoid errors during the upload process.
• Utilize Smart Lists for Dynamic Audiences: Smart Lists are ideal for dynamic audience creation as they automatically update when new contacts are added or removed.
• Be Mindful of Audience Size: Ensure that your audience meets the minimum size requirement for your campaigns to ensure effective targeting.

FAQ:

Q1: What is the difference between a static and dynamic audience?

A1: A static audience includes only the contacts present in the smart list at the time of creation. A dynamic audience automatically updates with any changes to the contacts in the smart list.

Q2: How can I upload a customer list via CSV?

A2: Click on the ‘CSV Upload’ option, select your CSV file, and ensure it follows the required formatting guidelines for optimal results.

Q3: Can I use multiple smart lists to create a single custom audience?

A3: Yes, you can select one or more smart lists to create a custom audience, allowing for broader targeting.

Q4: How do I know if my custom audience is ready to use?

A4: Once the audience is created, it will appear in the audience list and be marked as Ready once it meets all necessary requirements.

Q5: Are there any special terms or conditions for creating custom audiences?

A5: Yes, you need to accept the customer list custom audience terms of service before creating the audience. You’ll be prompted to do so during the audience creation process.